Why I am taking a Strategic Social Media class as one of my M.A. IXD electives

I am a part of the M.A. UX cohort at UNT Frisco, which I will be wrapping up in May 2020. 

In 2016, I received a B.S. in Mass Communication from Texas Wesleyan University.  After working in the industry for a couple of years, I realized that I needed to strengthen my design skills. 

I chose the UNT M.A. IXD program to become a better communicator in our advancing digital world, which requires great written and visual communication skills. 

I was big on social media during my undergrad and while working in the non-profit sector.  Last year, I stopped using social media, almost completely, to focus on school and work. In spite of the fact that I am a huge Pinterest fan and would never give that up!

Another reason I quit social media was due to the algorithms on Facebook, which never displayed any interesting content. I grew bored of the same people’s gossip and “breaking news” posts.

And Instagram kept me too entertained! I followed several funny meme accounts, businesses, and media organizations that posted great content, which kept me scrolling for hours. I love managing companies social media pages just not my own these days.

In this course, I hope to gain a deeper understanding of what exactly drives users to a call-to-action on social media and how to successfully use social media to achieve profitable results. 

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